Vinod Srinivas is a leading media strategist and consultant. As the co-founder of Confetti Media, one of India’s leading custom media houses, he has partnered with several organisations to create successful media strategies over the years. Being one of the pioneers of Custom Media solutions in India, he is one of the most established experts in the application of Custom Media.
This blog discusses the relevance and profitable utilisation of Custom Media, and has definitive and illuminating posts on Social Media, Custom Publishing, Content Marketing, Custom Publications, and new innovations in the world.
The world is changing faster than we can comprehend. What was once just a means to connect and interact between friends has now become a phenomenon. And it’s called Social Media.
On the periodicals front too, publications were once used purely for recreational purposes. It’s a whole new story today. The global downturn that shook the world through the ‘08s and the ‘09s, may have made life difficult for traditional media folk, but it has revealed a whole new exciting world of opportunities.
It isn’t just about Social Networking or easy entrepreneurship. It’s an exciting adventure where one can find welcoming marketing opportunities in almost any manner or niche. Today, the best media strategies aren’t the ones that are tried and tested. It’s the one that is customised to perfection, called Custom Media.
In this blog, you can learn about all the fresh strategies and innovations that can be used to make a significant difference in the way you plan your next media strategy.
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